BEEN London is an award-winning British brand making accessories entirely from recycled materials, handmade in East London since 2018. Prioritising social impact and sustainability, the team combine innovation with local skills and heritage to create thoughtful products designed with functionality and durability in mind. Every piece is made entirely by hand in one of the last remaining East London leather workshops, packaged by Londoners with learning disabilities and on average has a carbon footprint 10 times smaller than a high street equivalent. Founded by an ex-BBC journalist Genia Mineeva, BEEN London is on a mission to change the perception of discarded materials, ‘waste’ is only waste if no one uses it.